Free email templates for every campaign

Subject line: Hey, {{ contact.first_name }}!

Welcome

First email after signup. A warm welcome plus a single CTA.

Subject line: Confirm your email

Email verification

Email confirmation message sent after signup.

Subject line: Reset your password

Password reset

Reset link for changing a password.

Subject line: Your login link

Magic login link

Passwordless login via a one-time link.

Subject line: Ready to get started, {{ contact.first_name }}?

Day 1: first steps

Day 1 of the onboarding sequence: a quick first-use guide.

Subject line: Have you tried this feature?

Day 3: feature spotlight

Day 3: spotlight one key feature with a use case.

Subject line: How {{ similar_user }} did X with {{ workspace.name }}

Day 7: case study

Day 7: social proof through a similar customer's story.

Subject line: Your trial ends in 3 days

Trial ending soon

Trial expiration notice with an upgrade CTA.

Subject line: Receipt for order #{{ order.id }}

Receipt

Transactional receipt sent after payment.

Subject line: Order #{{ order.id }} is on its way

Order shipped

Shipping notification with tracking.

Subject line: Order #{{ order.id }} delivered

Order delivered

Delivery confirmation plus a review request.

Subject line: Your {{ plan_name }} subscription was renewed

Subscription renewed

Notification of a successful subscription renewal.

Subject line: We couldn't process your payment

Payment failed

Failed-payment notice with a CTA to update the card.

Subject line: Invoice #{{ invoice.number }} from {{ workspace.name }}

Invoice

Invoice for B2B customers.

Subject line: Your code: {{ otp.code }}

OTP code

One-time password for two-factor authentication.

Subject line: New sign-in to your account

Security alert (new device)

Notification of a sign-in from a new device.

Subject line: How's {{ workspace.name }} working out?

Feedback request

NPS survey after a key action.

Subject line: Your order is delayed by {{ delay_days }} days

Shipment delayed

Apology for a delivery delay, with compensation.

Subject line: What's new this week at {{ workspace.name }}

Weekly newsletter

Recurring weekly newsletter with 3 items.

Subject line: 🚀 What's new in {{ workspace.name }}

Product update

Announcement of new product features.

Subject line: We miss you, {{ contact.first_name }}

Re-engagement (win-back)

For people who haven't opened in a while — an attempt to win them back.

Subject line: ⚡ 30% off — today only

Flash sale (24h)

A short promo with a deadline for urgency.

Subject line: Buy 3, pay for 2

Bundle deal

Bundle promo: buy 3, pay for 2.

Subject line: 🔥 Top 5 posts of the month

Best of month

A digest of the month's most popular content.

Subject line: Help us get better — just 2 minutes

Survey invite

Survey invite with a gift for completing it.

Subject line: How {{ customer_name }} grew X by Y%

Customer case study

A detailed customer case study with metrics.

Subject line: Webinar: {{ webinar_title }}

Webinar invite

Invitation to an online webinar with registration.

Subject line: Get $20 for referring a friend

Referral / invite friend

Referral program: invite a friend → get a bonus.

Subject line: You left something in your cart

Abandoned cart

Triggered sequence for an abandoned cart.

Subject line: You were looking at {{ product.name }}

Browse abandonment

User viewed a product but didn't add it to their cart.

Subject line: {{ product.name }} is back in stock

Back in stock

Notification that a product is back in stock.

Subject line: The price dropped on {{ product.name }}

Price drop alert

A price drop on a wishlist item.

Subject line: Picked just for you

Recommended for you

Personalized recommendations based on history.

Subject line: How's your {{ product.name }}?

Post-purchase follow-up

7 days after delivery — asking for a rating.

Subject line: A perfect match for your {{ product.name }}

Cross-sell after purchase

Cross-sell — items that pair with a recent purchase.

Subject line: You earned {{ points }} points

Loyalty: points earned

Notification that loyalty points were credited.

Subject line: You're invited to {{ event.name }}

Event invite

Invitation to an event (in person or online).

Subject line: Tomorrow at {{ event.time }} — {{ event.name }}

Event reminder (24h)

Reminder 24 hours before an event.

Subject line: Your ticket to {{ event.name }}

Event ticket

An electronic ticket with a QR code.

Subject line: Thanks for joining {{ event.name }}

Event follow-up

After an event: recording + slides + survey.

Subject line: {{ event.name }} has been cancelled

Event cancelled

Event cancellation with refund information.

Subject line: You're registered for {{ event.name }}

RSVP confirmation

Registration confirmation with a calendar link.

Subject line: 🎉 Happy birthday, {{ contact.first_name }}!

🎉 Birthday

Birthday greeting with a promo code.

Subject line: Happy New Year! 🎄

🎄 New Year

New Year's greeting with the customer's year in review.

Subject line: 🔥 Black Friday: 50% off everything

Black Friday

Black Friday — a big promo blast.

Subject line: Happy Women's Day! 💐

Women's Day

Women's Day greeting (with regional adaptation).

Subject line: 💝 Valentine's Day — a discount for two

Valentine's Day

A promo for February 14.

Subject line: ☀️ Summer sale: up to 40% off

Summer sale

A seasonal summer sale.

Subject line: Demo confirmed: {{ demo_date }}

Demo request confirmation

B2B sales: confirmation of a booked demo session.

Subject line: Thanks for your interest in {{ workspace.name }}

Lead nurture: Day 1

B2B lead-nurture sequence, day 1 — product overview.

Subject line: What brought you here?

Lead nurture: Day 5 (problem)

B2B nurture, day 5 — uncovering the need.

Subject line: Contract ready to sign: {{ contract.number }}

Contract sent

Sending a contract with an e-sign link.

Subject line: Your {{ quarter }} QBR is ready

Quarterly business review

Quarterly review for enterprise customers.

Subject line: Your contract expires {{ renewal_date }}

Renewal reminder

Contract renewal reminder 30 days out.

Subject line: Welcome to "{{ course.name }}"

Course enrollment

Confirmation of course enrollment.

Subject line: New lesson: {{ lesson.title }}

New lesson released

Notification of a new lesson in a course.

Subject line: 🎓 Congratulations on finishing!

Course completion

Certificate after completing a course.

Subject line: 🔥 The best of the community this week

Community digest

Weekly digest of community activity.

Subject line: 🏆 Achievement: {{ achievement.name }}

Achievement unlocked

Gamification — the user hit a milestone.

Subject line: 💡 Tip of the week: {{ tip.title }}

Weekly tip

A weekly helpful tip.

Subject line: Haven't gotten started yet?

Activation reminder

If a user signed up but never activated — give them a nudge.

Subject line: Welcome back, {{ contact.first_name }}!

Re-onboarding

User returned after a long absence — a quick recap.

Subject line: Thanks for upgrading to {{ plan_name }}!

Account upgrade

After a plan upgrade — highlight the new capabilities.

Subject line: 🔓 You're not using {{ feature_name }}

Feature discovery

User is active but hasn't tried a key feature — motivate them.

Subject line: Your subscription is cancelled

Subscription cancelled

Confirmation of a cancellation, with access kept through the end of the period.

Subject line: Refund issued: {{ amount }} $

Refund issued

Confirmation of a refund.

Subject line: Your export is ready

Data export ready

Data export ready (DSR / GDPR).

Subject line: Your notification settings were updated

Preferences updated

Confirmation of a preference-center change.

Subject line: We featured you on our blog 🎉

User-generated content feature

Notification that a customer's UGC was published by us.

Subject line: 🎂 {{ years }} years together!

Customer anniversary

Anniversary greeting — customer has been with us for N years.

Subject line: Only {{ stock_left }} left

Limited stock alert

Urgent alert about low stock on a popular item.

Subject line: We're about to launch something big

Pre-launch teaser

A teaser ahead of a new product/feature launch.

Subject line: Still thinking about your {{ wishlist_count }} items?

Wishlist reminder

Reminder about items in a wishlist.

Subject line: 🏆 You've reached {{ new_tier }}!

Loyalty tier up

Notification of a loyalty tier upgrade.

Subject line: Time to order more

Restock subscription

Subscribe-and-save reminder after N days.

Subject line: 🎁 A gift from {{ sender_name }}!

Gift card delivery

Delivering a gift card to the recipient.

Subject line: 🔴 Live now: {{ event.name }}

Event live now

Notification at the moment an event begins.

Subject line: 📹 The {{ event.name }} recording is ready

Event replay available

Recording of a past webinar.

Subject line: 🌟 A VIP invitation: {{ event.name }}

VIP-exclusive event

An exclusive event for top customers.

Subject line: 🎃 Halloween: scary-low prices

🎃 Halloween

A Halloween promo.

Subject line: 💐 Treat Mom to something special

Mother's Day

A Mother's Day promo.

Subject line: Something cool for Dad 🛠

Father's Day

A Father's Day promo.

Subject line: 🎄 Merry Christmas!

🎄 Christmas

A Christmas greeting.

Subject line: Set up a kickoff call on {{ proposed_date }}?

Kickoff call invite

B2B onboarding after the sale — a kickoff call.

Subject line: Account health: {{ health_score }}/100

Account health check

A regular health check for enterprise accounts.

Subject line: You're one of our top users 🏆

Champion identified

A power user spotted — invite them to a VIP program.

Subject line: Ready to come back, {{ contact.first_name }}?

Enterprise win-back

Winning back a former enterprise customer.

Subject line: Don't forget about your course

Course reminder (lazy)

User hasn't opened the course in a while — give them a nudge.

Subject line: Quiz result: {{ score }}/{{ total }}

Quiz result

Quiz result with a breakdown of mistakes.

Subject line: 🎓 Your certification expires in {{ days }} days

Certification expires soon

Reminder that a certification is expiring.

Subject line: {{ extra_days }} more trial days

Trial extended

Extending the trial as a gesture of goodwill.

Subject line: Which plan is right for you?

Plan comparison guide

A help email comparing plans.

Subject line: ⚠ You've used 80% of your limit

Usage limit alert (80%)

User is approaching their plan limit.

Subject line: Is something not working?

Churn risk intervention

User shows churn signals (few logins, no activity).

Subject line: Looks like you're back... almost

SaaS win-back (cancelled)

A cancelled subscriber visited the site — try to win them back.

Subject line: Tomorrow at {{ class.time }} — {{ class.name }}

Class reminder

Reminder about a workout 24 hours out.

Subject line: Your membership expires in {{ days }} days

Membership renewal

Reminder to renew a membership.

Subject line: 🏆 {{ contact.first_name }}, a new record!

Fitness achievement

Congratulations on an achievement (mileage, visits).

Subject line: 🥗 Tip of the week: {{ tip.title }}

Weekly nutrition tip

A weekly nutrition tip.

Subject line: How was your session with {{ trainer.name }}?

PT session follow-up

After a session with a personal trainer.

Subject line: 🍽 Reservation for {{ reservation.date }}

Reservation confirmation

Confirmation of a table reservation.

Subject line: 📦 Order #{{ order.id }} is ready

Takeaway order ready

Notification that a takeaway order is ready.

Subject line: 🍳 Today's special: {{ special.name }}

Daily special

Notification about the special of the day.

Subject line: ☕ Loyalty stamp! {{ stamps }}/{{ total_stamps }}

Loyalty stamp earned

Coffee loyalty card — a stamp earned.

Subject line: How was your visit to {{ restaurant.name }}?

Table feedback

Asking for a review after a visit.

Subject line: 🏡 A new listing matching your criteria

New listing

Notification about a new listing matching saved filters.

Subject line: 🏡 Open house: {{ listing.address }}

Open house invite

Invitation to an open house.

Subject line: 📊 {{ city }} real estate market for {{ month }}

Market report (monthly)

A monthly real estate market report.

Subject line: 💡 Tip: {{ tip.title }}

Mortgage tip

Educational content about mortgages.

Subject line: Meet your agent, {{ agent.name }}

Agent introduction

A warm intro email from a new agent.

Subject line: Thank you for your donation, {{ contact.first_name }}!

Donation thank-you

A thank-you after a donation plus an impact statement.

Subject line: 📊 What we accomplished in {{ month }}

Monthly impact report

A monthly report of the organization's work.

Subject line: We need your help on {{ event.date }}

Volunteer call

Inviting volunteers to an event.

Subject line: 🎁 One last gift this year

Year-end appeal

A year-end donation appeal.

Subject line: Become a monthly donor

Recurring pledge invite

Invitation to join a recurring giving program.

Subject line: 📅 Appointment confirmed: {{ appointment.date }}

Appointment confirmation

Confirmation of a doctor's appointment.

Subject line: ⏰ Appointment tomorrow at {{ appointment.time }}

Appointment reminder (24h)

Reminder of an appointment 24 hours out.

Subject line: 🔬 Your test results are ready

Test results ready

Test results are ready.

Subject line: 💊 Your prescription is running out

Prescription renewal reminder

Reminder to renew a prescription.

Subject line: Time for your annual checkup

Annual checkup reminder

Reminder for a preventive checkup.

Fashion

New collection lookbook

Launching a new collection with a lookbook.

Subject line: 👗 New collection: {{ collection.name }}

Fashion

Fitting / consultation booking

Confirmation of a fitting / stylist consultation booking.

Subject line: 📅 Fitting confirmed

Fashion

Style recommendations

Personalized stylist recommendations.

Subject line: Picked to match your style

Gaming

New season starts

Launching a new season in a game.

Subject line: 🎮 Season {{ season.number }} is here!

Gaming

Game achievement

Notification of unlocking an in-game achievement.

Subject line: 🏆 Achievement: {{ achievement.name }}

Subject line: ✈ Booking confirmed: {{ booking.id }}

Booking confirmation

Confirmation of a hotel/flight booking.

Subject line: 🛫 Online check-in is open

Online check-in reminder

Reminder that online check-in is available.

Subject line: 🌴 Where to go this {{ season }}?

Trip ideas / recommendations

A seasonal selection of trips.

Subject line: 🎫 Boarding pass: flight {{ flight.number }}

Boarding pass

An electronic boarding pass.

Subject line: ⚠ A change to flight {{ flight.number }}

Flight / trip delay

Notification of a flight delay/change.

Subject line: How was your trip to {{ destination }}?

Post-trip review

Asking for a review after a trip.

Subject line: ✈ +{{ miles }} miles for your flight

Miles / points earned

Miles credited for a flight.

Subject line: 🥂 Lounge access at {{ airport.code }}

Lounge access reminder

Reminder about a perk — lounge access.

Subject line: 🔧 Service due for your {{ vehicle.model }}

Service due

Reminder about vehicle service.

Subject line: ✅ Service done. Your car is ready.

Service completed

Notification that a car is ready after service.

Subject line: 🚗 New arrival: {{ car.model }} in stock

New car arrival

Notification of a new model at the dealership.

Subject line: 📅 Your auto insurance expires in {{ days }} days

Insurance expiring

An insurance policy is expiring.

Subject line: 🚗 Test drive on {{ test_drive.date }}

Test drive confirmation

Confirmation of a test drive booking.

Subject line: ⚠ Important: recall for your {{ vehicle.model }}

Recall notice

Notification of a manufacturer recall campaign.

Subject line: 📊 Annual report for {{ vehicle.plate }}

Annual vehicle history report

An annual vehicle summary.

Subject line: ⚠ Low balance: {{ balance }} $

Low balance alert

Alert about a low account balance.

Subject line: 💳 Large transaction: {{ amount }} $

Large transaction alert

Alert about a large transaction.

Subject line: 📊 Statement for {{ month }}

Monthly statement

A monthly financial summary.

Subject line: 📈 {{ opportunity.title }}

Investment opportunity

Marketing — a new investment opportunity.

Subject line: 📄 Your tax document is ready

Tax document ready

A tax document is ready.

Subject line: 📊 Your credit score: {{ score }}

Credit score update

A credit score update.

Subject line: 🎟 Ticket to {{ event.title }}

Concert/movie ticket purchased

A concert/movie ticket.

Subject line: 🎬 Premiering today: {{ release.title }}

New release / premiere

Announcement of a new movie/album/series.

Subject line: 🎵 A mix for you, {{ contact.first_name }}

Personalized playlist

A personalized music playlist recommendation.

Subject line: 📺 {{ show.title }} season finale tonight

Season finale reminder

Reminder of a series finale.

Subject line: ⭐ Fan exclusive: {{ exclusive.title }}

Fan club exclusive

Exclusive content for fans / VIPs.

Subject line: 📋 Project proposal

Project proposal sent

Sending a proposal to a client.

Subject line: 📄 Invoice #{{ invoice.number }}

Invoice sent (freelance)

A freelancer's invoice to a client.

Subject line: 📊 Progress on {{ project.name }}: {{ progress_pct }}%

Project status update (weekly)

A weekly project update.

Subject line: ✅ {{ deliverable.name }} is ready for review

Deliverable ready for review

A deliverable is ready.

Subject line: Could you use a hand with {{ service.area }}?

Cold outreach (services)

Cold outreach to a new potential client.

Subject line: Mind sharing some feedback on the work?

Testimonial request

Asking for a testimonial after a project wraps up.

Subject line: 🎂 {{ child.name }} is already {{ age }} {{ age_unit }}!

Age milestone

From an e-commerce store for kids' products — an age milestone greeting.

Subject line: 🏫 Tomorrow at school: {{ event.title }}

School event reminder

Reminder about a school event.

Subject line: 🍼 Your order was delivered

Milk club / subscription

A kids' product subscription — delivery confirmation.

Subject line: 👶 Tip of the week: {{ tip.title }}

Weekly parenting tip

A weekly parenting tip.

Subject line: 📦 Your {{ box_month }} box is on its way

Subscription box shipped

Shipping a subscription box.

Subject line: 🎨 Customize your next box

Customize next box

Reminder to personalize the next box.

Subject line: Skip {{ next_month }}?

Skip a month prompt

A skip-a-month option for retention.

Subject line: 📦 Open your {{ box_month }} box!

Box reveal / unboxing video

After delivery — an invite to watch the unboxing.

Subject line: 📊 Weekly report — {{ client.name }}

Weekly client report

A weekly agency report to a client.

Subject line: ✅ {{ deliverable.type }} is ready for {{ client.name }}

Deliverable ready (agency)

A deliverable ready for an agency client.

Subject line: 🚀 Campaign {{ campaign.name }} is live

Campaign launched

Notifying a client that a campaign launched.

Subject line: 📄 Invoice for {{ month }} — {{ amount }} $

Monthly invoice (agency)

A monthly agency invoice to a client.