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Omnichannel

Omnichannel marketing platform

Your customers don't think in channels — they read email, tap a text, reply on WhatsApp and browse your site. One platform, one profile and one automation builder let you orchestrate all of it as a single journey.

7 min read

One customer, not five disconnected tools

Stitching a newsletter tool, an SMS gateway, a WhatsApp provider and a push service together by hand means the same customer exists five times, and nobody has the full story. Climails keeps one profile per person across every channel — every message, click and event on a single timeline.

  • Unified contact profile across all channels
  • One shared segmentation engine
  • One team inbox for every conversation
  • One analytics layer over the whole journey

Design the journey, let the channels follow

In the visual automation builder you design what should happen, not which tool does it. Email the customer, wait, and if they didn't open, follow up by SMS; when they reply on WhatsApp, branch to a human. The channel is a step, so you pick the right one at each moment instead of running parallel campaigns that don't know about each other.

  • Visual, branching, multi-channel automations
  • Best-channel fallback (email → SMS → push)
  • Triggers from behaviour, events and API
  • Wait steps, conditions and goals

Consistent data, consistent rules

Consent, suppression and frequency capping apply across the account, not per tool — so a customer who opts out is out everywhere, and nobody gets hit on four channels at once. Segments built once work on every channel.

  • Account-wide consent and suppression
  • Cross-channel frequency capping
  • Reusable segments on every channel
  • One source of truth for customer data

Measure the journey, not just the send

When channels share a warehouse, you can finally attribute outcomes across them: which sequence of touches actually drove the conversion. Reports stay fast on a columnar analytics engine even as your event history grows into the millions.

  • Cross-channel attribution and funnels
  • Revenue tied back to journeys, not single sends
  • Cohort and retention analysis over full history
  • Exportable data and API for your own BI

Frequently asked questions

What does omnichannel actually mean here?

It means one contact database, one automation builder and one analytics layer across email, SMS, WhatsApp, Telegram and web push — so the same customer is a single profile and a single journey, not five disconnected campaigns.

Can one automation use several channels?

Yes. Each channel is a step in the visual builder, so a single flow can email, wait, fall back to SMS, then continue on WhatsApp based on what the customer does.

How is consent managed across channels?

Consent, suppression and frequency capping apply account-wide. An opt-out on one channel is respected everywhere, and frequency caps stop a customer being hit on multiple channels at once.

Do I have to use every channel?

No. Start with one — most teams begin with email — and add SMS, WhatsApp, Telegram or push when you're ready. They share the same profiles and automations, so adding a channel is incremental, not a migration.

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Omnichannel Marketing Automation Platform — Climails