Web push
Web push brings visitors back with a notification in their browser — no email address needed. Perfect for re-engagement, restock alerts and breaking updates.
What you'll need
- Your website (to host the opt-in prompt and service worker)
- Visitors who accept the browser notification prompt
How it works
A visitor accepts the browser prompt, which creates a push subscription tied to their browser. No personal data or email is required to reach them again.
Set it up
- 1
Add the opt-in to your site
Install the web push snippet/service worker so visitors can subscribe.
- 2
Send
Target push subscribers in a campaign or automation, or via the API with channel "push".
Frequently asked questions
Do I need the visitor's email?
No — web push works off the browser subscription, so you can re-engage anonymous visitors.
Does it work on every browser?
Most modern desktop and Android browsers support web push; iOS support depends on the user adding your site to the home screen.
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