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The Climails blog

Practical guides on email marketing, deliverability, automation and growth — written to help you send messages people actually open, click and act on.

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Growth

Email list segmentation: a practical guide with examples

Sending everyone the same email trains them to ignore you. Segmentation is the highest-ROI habit in email marketing — and you can start with the data you already have.

July 1, 2026 8 min read

Email marketing

A/B testing email campaigns: what to test and how

A/B testing turns opinions into evidence — but only if you run it properly. Change one thing, measure the metric that matters, and let the results compound.

June 27, 2026 7 min read

Email marketing

Email marketing best practices: a practical 2026 playbook

Permission, relevance and deliverability beat volume every time. Here's the short list of habits that separate email programs that grow from the ones that plateau.

June 24, 2026 9 min read

Automation

7 email automation workflows every business should run

Broadcasts reach people once; automations reach the right person at the right moment, forever. These seven workflows do the compounding work while you sleep.

June 20, 2026 9 min read

Email marketing

How to write subject lines that get opened

The subject line is the gatekeeper for everything else in the email. A handful of structural habits reliably lift opens — and none of them involve tricking the reader.

June 17, 2026 7 min read

Deliverability

How to warm up a new email domain or IP the right way

A brand-new domain has no reputation — and blasting it looks exactly like spam. Warming up gradually is how you teach mailbox providers to trust you.

June 13, 2026 8 min read

Growth

How to build an email list from scratch (the right way)

A great list is grown, not bought. Here's how to attract subscribers who actually want your email — and how to keep the list healthy as it grows.

June 10, 2026 8 min read

Growth

The email marketing metrics that actually matter

Vanity metrics feel good; business metrics pay the bills. Here's how to read your email reports so you optimize for revenue, not just opens.

June 3, 2026 8 min read

Deliverability

How to avoid the spam folder: a deliverability checklist

Landing in spam is rarely one big mistake — it's the sum of small ones. Work through this checklist to keep your mail where people can see it.

May 27, 2026 9 min read

Deliverability

SPF, DKIM and DMARC explained (without the jargon)

Three acronyms stand between your mail and the spam folder. Here's what each one does, in plain English, and how they work together to prove you're really you.

May 20, 2026 8 min read

Automation

How to build a welcome email series that converts

New subscribers are never more interested than the moment they join. A well-built welcome series capitalizes on that attention and turns it into a relationship.

May 13, 2026 8 min read

Automation

Abandoned cart emails: recover lost sales on autopilot

Most shoppers who add to cart never check out. A well-timed recovery sequence quietly wins back a meaningful share of that revenue — automatically.

May 6, 2026 7 min read

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