Welcome email series
A new subscriber is never more engaged than in the minutes after they sign up. A welcome series meets that moment automatically — introducing your brand, setting expectations and nudging the first action while attention is at its peak.
Why the first message can't wait
Open rates on a welcome email dwarf any later campaign, yet most lists let that attention go cold. An automated series captures it: it fires the instant someone joins, then follows up on a schedule you set once.
- Confirm the subscription and set expectations immediately
- Introduce your best content, products or offer while interest is high
- Earn the first click, reply or order within days, not weeks
- Warm new contacts so later campaigns land in the inbox, not spam
How to set it up
- 1
Connect your signup source
Link your forms, landing pages or store so every new subscriber flows in as a contact the moment they opt in.
- 2
Trigger on 'contact created'
Start the automation from the signup event, with an optional double opt-in confirmation as the first step.
- 3
Build the sequence
Add 3–5 messages with wait steps between them: a warm welcome, a proof or value email, and a first-order incentive.
- 4
Add channels and go live
Mix in an SMS or web push for the time-sensitive nudge, switch the automation on, and it runs for every future signup.
Make it multichannel
A welcome doesn't have to stay in the inbox. Pair email with a web push the moment someone subscribes, and an SMS for the incentive, so the first impression reaches people wherever they are.
- Email for the introduction, story and first offer
- Web push to re-engage the moment they leave your site
- SMS or WhatsApp for a time-boxed welcome discount
- Telegram for community-first brands
Personalize from the first hello
Because the signup source flows in with the contact, you can branch the series by where and why someone joined — and greet them by name with content matched to their interest.
- Branch by signup source, list or interest
- Greet by first name and reference what they signed up for
- Offer a first-order incentive only to new buyers
- Skip the incentive for contacts who already purchased
Frequently asked questions
How many emails should a welcome series have?
Three to five works for most brands: a warm welcome, one or two value or proof messages, and a first-order nudge. You can add wait steps so they arrive over several days.
Does it support double opt-in?
Yes. The first step can send a confirmation, and only confirmed contacts continue the series — good for deliverability and compliance.
Can I send more than email?
Yes. The same automation can add SMS, WhatsApp, Telegram and web push, so the welcome reaches subscribers on whichever channel they check.
Is it free to start?
Yes — automations and every channel are on the free tier. You pay for sending volume as your list grows, not per feature.
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