Post-purchase & repeat orders
Acquiring a customer is the expensive part — the profit is in the second order. A post-purchase flow keeps the relationship warm after checkout, guiding buyers back with the right follow-up, cross-sell or reorder reminder.
The order isn't the finish line
The window right after a purchase is when trust is highest and the brand is top of mind. A post-purchase sequence uses it to build loyalty and set up the next sale, instead of going quiet until the next campaign.
- Confirm the order and reduce buyer's remorse
- Ask for a review once the product has arrived
- Cross-sell the natural next product at the right moment
- Remind consumable buyers to reorder before they run out
How to set it up
- 1
Trigger on 'order placed'
Start the flow from the order event coming in from your store, with the products and order value attached.
- 2
Thank, then help
Send a warm thank-you, then a message that adds value — how to use the product, care tips, or what pairs well with it.
- 3
Ask for a review
After a wait step sized to your delivery time, request a review or rating to build social proof.
- 4
Cross-sell or remind to reorder
Finish with a matched cross-sell, or for consumables a replenishment reminder timed to when they'll run low.
Match the message to what they bought
Because order data flows in with the event, the flow can branch on the exact product — recommending a genuinely relevant next item and timing reorder reminders to each product's cycle.
- Branch the sequence by product or collection purchased
- Time replenishment reminders to each item's run-out window
- Recommend a matched cross-sell, not a random one
- Escalate loyal repeat buyers into a VIP segment
Keep it on the right channels
- Email for thank-yous, tips, reviews and cross-sells
- SMS or WhatsApp for shipping and 'time to reorder' nudges
- Web push for a lightweight 'you might also like'
- Telegram for VIP and loyalty perks
Frequently asked questions
When should I ask for a review?
After the product has had time to arrive and be used — set the wait step to your typical delivery window plus a few days so the request lands when there's something to review.
How do reorder reminders work?
For consumables, time a reminder to when a typical customer runs out. The order date and product drive the timing, so each buyer gets nudged at the right moment.
Will it cross-sell relevant products?
Yes. The flow branches on what was purchased, so the recommendation matches the order rather than pushing an unrelated item.
Is it free to start?
Yes — every channel and automation is on the free tier, so you can run post-purchase flows and pay only for sending volume.
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