Abandoned cart recovery
Most shoppers who add to cart never check out. An abandoned-cart flow recovers a share of that lost revenue automatically — reminding people of what they left, answering the hesitation, and giving them a one-tap way back.
The easiest revenue to win back
A cart abandonment is a customer who already chose the product — they just didn't finish. A timely reminder recovers a meaningful slice of those carts with no new ad spend at all.
- Reminders fire automatically minutes after checkout is abandoned
- The exact items and images pull into the message
- A follow-up handles the shoppers the first one didn't
- An optional incentive closes the ones still on the fence
How to set it up
- 1
Connect your store
Link Shopify, WooCommerce or your checkout via a secure webhook so abandoned carts arrive as events with their line items.
- 2
Trigger on 'cart abandoned'
Start the flow when a checkout is left, with a short delay — often 30 to 60 minutes — before the first reminder.
- 3
Build a 2–3 step reminder
First a friendly nudge with the cart contents, then a follow-up a day later, and optionally a final message with an incentive.
- 4
Add SMS and go live
Attach an SMS or WhatsApp step for shoppers who gave a number, switch it on, and it recovers carts around the clock.
Reach shoppers where they'll act
Email carries the cart and the story, but a cart reminder is time-sensitive — so SMS and WhatsApp often convert better, and web push catches anonymous browsers who never left an address.
- Email with the cart contents, images and a checkout link
- SMS and WhatsApp for the fast, high-intent nudge
- Web push for browsers you don't have an email for
- One automation orchestrates all of them in order
Recover smart, not spammy
Segmentation keeps recovery respectful and effective: suppress anyone who already completed the order, hold the incentive for higher-value carts, and stop the sequence the moment they buy.
- Automatically stop the flow once the order is placed
- Reserve a discount for carts above a value threshold
- Suppress recent purchasers from a hard-sell nudge
- Personalize with the cart items and the shopper's name
Frequently asked questions
How soon should the first reminder send?
Thirty to sixty minutes after abandonment is a common sweet spot — soon enough to catch intent, late enough to avoid nagging someone who's still deciding.
Which platforms can I connect?
Shopify, WooCommerce and many more sync natively or via a secure webhook, so abandoned carts and their line items flow in automatically.
Should I include a discount?
Not always. Many carts recover on a plain reminder; reserve an incentive for the final step or higher-value carts so you don't train shoppers to wait for a code.
Can it send SMS, not just email?
Yes. The same flow can send email, SMS and WhatsApp, so a reminder reaches the shopper on the channel most likely to convert.
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