Create and send a campaign
From a template to a tracked send in a few clicks. Build the message in Templates, then create a campaign, choose the audience, optionally A/B test, and schedule.
What you'll need
- A verified sending domain
- Contacts, and ideally a list or segment to target
Build the template
- 1
Open Templates → “New”
Create the message in the editor: layout, content and images.
- 2
Set subject and sender
Write the subject and pick the From name/address (from your verified domain).
- 3
Add personalization
Insert {{variables}} like {{first_name}} so each recipient gets a personalized message.
Create the campaign
- 1
Open Campaigns → “New campaign”
Pick the channel and the template you just built.
- 2
Choose the audience
Target one or more lists and segments, and optionally exclude lists (e.g. recent buyers).
A/B test and schedule
- 1
Set up an A/B test (optional)
Test subject lines or content variants; Climails can send the winner to the remainder automatically.
- 2
Send now or schedule
Send immediately, schedule for a specific time, or deliver per-recipient timezone.
Measure
After sending, open Analytics to see delivered, opens, clicks, bounces, unsubscribes and — if you pass order data — revenue attributed to the campaign.
Frequently asked questions
Can I send a campaign over SMS or WhatsApp?
Yes — pick the channel when creating the campaign. See the channel guides for what each one requires.
How is the A/B winner chosen?
By the metric you select (typically opens or clicks) over a test window, after which the winner goes to the rest of the audience.
Can I schedule by recipient timezone?
Yes — enable per-timezone delivery so everyone receives it at the same local hour.
Start sending in minutes
Create a free account, connect your domain and reach your audience across every channel — no credit card needed.
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