Skip to content
Data & privacy

Preference center & unsubscribes

Giving people easy control over what they receive is both the law and the best way to protect your reputation. Climails hosts a preference center, honors one-click unsubscribe, and keeps per-channel suppression lists so a opted-out contact is never messaged again.

6 min read

The hosted preference center

Every contact gets a personal preference page reached through a signed link in your footers — no login required, and the link can't be tampered with.

  • Toggle individual lists on or off instead of an all-or-nothing unsubscribe.
  • Manage channel identities (email, phone) on file.
  • Unsubscribe from everything in one click.

One-click unsubscribe

Marketing email includes the List-Unsubscribe and List-Unsubscribe-Post headers, so Gmail and Apple Mail show a native “Unsubscribe” button that works in a single tap — required by bulk-sender rules and great for your reputation.

Suppression lists

Suppressions are the safety net: an address or number on the suppression list is skipped on every send, automatically.

  • Per channel — suppressing an email doesn't block the same person's SMS, and vice versa.
  • Automatic — hard bounces and complaints add a suppression with a reason (e.g. bounce_hard).
  • Manual — add a suppression yourself via Settings or POST /v1/workspaces/{workspace_id}/suppressions.
Region-aware footers localize the unsubscribe and legal text to the recipient, so a contact always sees the right language and required notices.

Frequently asked questions

Can someone unsubscribe from one list but keep others?

Yes — the preference center has per-list toggles, so they keep the mail they want and drop what they don't.

Is the preference link secure?

Yes. It's signed, so it identifies the contact without a login and can't be altered to access someone else's preferences.

If an email hard-bounces, will we keep emailing it?

No — a hard bounce adds a per-channel suppression automatically, so that address is skipped on future sends.

Start sending in minutes

Create a free account, connect your domain and reach your audience across every channel — no credit card needed.

Free plan forever · No credit card required · Set up in minutes

Preference center, suppressions & one-click unsubscribe — Climails