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Deliverability

IP warm-up

A brand-new sending identity has no reputation, and blasting full volume on day one gets you throttled or blocked. Climails ramps you up automatically over a staged schedule, so mailbox providers learn to trust your mail.

5 min read

How warm-up works

When warm-up is enabled, a daily job raises your allowed volume through a series of stages instead of all at once. Each day the sending limit steps up while providers watch how recipients engage.

  • A staged ramp — volume increases across the warm-up plan, not in one jump.
  • A daily limit — each stage has a cap the system enforces for you.
  • Automatic — the schedule advances on its own; you don't babysit it.

Turn it on

  1. 1

    Enable warm-up for the domain

    Warm-up is controlled per sending domain — enable it when you add a fresh domain or IP.

  2. 2

    Send to your most engaged first

    During warm-up, prioritize recipients who open and click — strong early engagement is what builds reputation.

  3. 3

    Let the schedule run

    The daily job steps the limit up automatically until you reach full volume.

Warm-up pairs with authentication: make sure SPF, DKIM and DMARC are in place first (see “Connect a sending domain”).

Frequently asked questions

How long does warm-up take?

It ramps in stages over a schedule; the exact pace depends on your target volume. The system advances the daily limit for you until you're at full send.

Can I send my whole list on day one?

No — that's exactly what warm-up prevents. Early over-sending damages reputation; the staged ramp protects it.

Do I have to manage this manually?

No. Enable it per domain and the daily job handles the ramp automatically.

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IP warm-up: build sending reputation the right way — Climails