Yandex Direct Integration — Email, SMS & WhatsApp
The Yandex Direct integration syncs your Climails contacts into ad audiences and pulls leads from lead-ad forms, connecting your email and paid channels around the same customer list.
Visit websiteWhat the Yandex Direct integration does
The Yandex Direct integration syncs your Climails contacts into ad audiences and pulls leads from lead-ad forms, connecting your email and paid channels around the same customer list.
- Contacts synced to custom audiences
- Leads from lead-ad forms
- Audience membership updates
- Suppression and match lists
What you can do with Yandex Direct data
- Retarget subscribers with ads
- Build lookalike audiences
- Capture and nurture ad leads
- Exclude converters from spend
How to connect Yandex Direct
Connecting Yandex Direct takes a couple of clicks — you authorize Climails in Yandex Direct and sync begins, with tokens refreshed automatically so it keeps working.
- 1
In Climails, open Integrations and choose Yandex Direct.
- 2
Click Connect and sign in to Yandex Direct in the popup.
- 3
Grant Climails read access to your data.
- 4
Sync starts automatically — no keys to copy.
Put Yandex Direct data to work
Once Yandex Direct data is in Climails it's just contacts and events — usable everywhere. Build segments from it, trigger flows on it, and personalize any message with it, across every channel from a single automation.
- Build segments from Yandex Direct data
- Trigger email, SMS, WhatsApp, Telegram and push flows on Yandex Direct events
- Personalize messages with Yandex Direct fields
- One unified profile per customer across channels
Frequently asked questions
Is the Yandex Direct integration free?
Yes. It's available on every plan, including the free tier — you pay for your Climails sending, not per integration.
How long does it take to connect Yandex Direct?
A few minutes. Most connections are a couple of clicks or pasting a key — no developer needed.
Is my Yandex Direct data secure?
Yes. Credentials are stored encrypted, webhook payloads are signature-verified, and we only read the data needed to sync contacts and events.
Can I sync Yandex Direct in real time?
Yes. Native connectors sync on a schedule and webhooks deliver events in real time, so flows can fire the moment something happens in Yandex Direct.
Do I need to use every channel?
No. Yandex Direct data works with whichever channels you use — start with email and add SMS, WhatsApp, Telegram or push whenever you're ready.
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